Building A Culture of Innovation: The Need to Fail

In 2015, Alumni in Sydney joined then Head of Marketing Innovation for Google across Asia Pacific, UWA alumnus Lee Hunter (BA '02, GradDipMktg '02, MEM&IM '03) for a productive Q&A that explores why failure can be celebrated in the drive for innovation.

UWA alumnus Tristan Masters (BA '03), then Director of Professional Services and Analytics Lead at Red Planet, chats with Lee about the critical role of failing - and learning - in discovery.